Why Specialized CRM is Key to Better Population Health Management Outcomes
One of the biggest challenges facing healthcare organizations today is managing the health of entire populations while engaging patients and health plan members to achieve the best outcomes. In the past, care managers could rely on simple phone calls to connect with patients, but today’s healthcare landscape demands a more sophisticated approach. Without a flexible and smart customer relationship management (CRM) system, patient connections can be difficult, leading to reactive rather than proactive care.
Generic CRM solutions, designed for multiple industries, often fall short of meeting the unique needs of population health management (PHM) programs. However, a specialized CRM approach, embedded within population health management workflows, can elevate these programs and improve health outcomes for targeted populations.
Improving Engagement for Better Health Outcomes
One of the most significant benefits of an integrated CRM approach is its ability to improve patient (health system) or member (health plan) engagement. By leveraging holistic, up-to-date patient profiles that include medical histories, personal preferences, and demographics, population health management programs can deliver personalized communication and care plans.
For example, CRM-enabled population health management platforms can automate reminders for appointments, medication refills, and preventive screenings. They can also provide tailored health education materials and wellness programs, encouraging patients to take an active role in their health. This proactive engagement leads to better adherence to treatment plans and healthier outcomes.
“The appropriate communication channel is as important as the content of the message for reaching the intended audience,” says David Sand, MD, Chief Medical Officer for ZeOmega. “Once the individual opens the email, reads the text, or answers the phone, it’s critical that the information is accurate, appropriate, and personalized.”
Studies have shown that increased engagement leads to fewer hospitalizations, improved quality of care, and higher patient satisfaction. For example, research from the American Journal of Cardiology found that patients with higher engagement scores experienced fewer adverse outcomes and readmissions.
By fostering active, automated engagement between physician visits, healthcare organizations can empower patients to make informed decisions and achieve better health outcomes.
ZeOmega’s solution for embedded CRM for population health management is called the Jiva Member Engagement Navigator. Click here to learn more about how ZeOmega can help your organization implement an integrated engagement strategy for population health management.
Additional Resources
Solution Trends: Jiva Member Portal Product Overview Sheet
